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EMANUEL UNGARO is a Manifattura Tessuti Spugna Besana’s brand.
History and paths After having had success in the Italian market, where it is leader in the cotton terry market, Manifattura Tessuti Spugna Befana has become more and more stronger and consolidated in the foreign market, above all on those “strong” markets by opening branches in France and Spain. All this showing the strategic decisions taken.
The raw material used, the cotton, is chosen among the best qualities available in the international market, first of all the Egyptian one, followed by the American, Turkish and Syrian ones. His entire production is aimed at meeting the different market segments of the cotton terry and household linen sectors. Through the life and the history of this Firm, by diversifying its production with different brands, it is written the evolution of “household linen” product: from the original concept of bottom drawer as an inalienable property which was traditionally classic and unchangeable, to the concept of household linen to be used with casualness and out of the schemes being modern and trendy; household linen comes out from trunks and wardrobes to become fashion and decoration being part of a global “home design”. The creativity of the collections annually presented and the brands diversifications – CARRARA, EMANUEL UNGARO – are the happy evidence of the rich and prosperous path covered by Manifattura Tessuti Spugna Befana. |
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01 May 2007
